- More than 57% of online video viewers share links to the videos they find with others
- In 2007, You Tube consumed as much bandwidth as the entire internet in 2000
- Almost 70% of journalists read blogs regularly, while 20% say they spend over one hour per day reading blogs
Some Food for Thought
- Increasing Media Consumption
We are media animals. With greater access to media and content, we are discovering that our appetite for both information and entertainment is virtually insatiable. It is now possible for media overlapping, i.e. music, television, internet can happen simultaneously.
Audiences are constantly being divided into smaller and smaller segments. For example, there are various niches of people who consistently watch certain TV channels.
Media participation across blogs, photos, videos, social networks, and more is at its peek. Users - like you and me - are wanting, willing, and essentially feeling the need to participate. Are you Tweeting? If not, Tweet Tweet Tweet! Haven't heard of Twitter? Then, uh, are you living under a rock?
Media is blatantly becoming more personalized. Users’ expectations for control over their media is increasing. It is obvious, users like and want to be heard. By listening, responding, and sharing - an online experience is created.
- New Revenue Models
The current trend is moving away from subscription and towards ad-supported business models, the way that advertising is sold is dramatically changing.
- Generational Change
Media channels will be increasingly age-segmented. With this, advertisers will implement new media outlets in order to reflect age profiles of audiences.
- Increasing Bandwidth
In particular, mobile bandwidth is soaring. With the pairings of devices and applications - i.e. the iPhone and Twitter - the online experience is more immediate. Future media will continue to grow this way.
All five elements, do in fact, work together. These elements can apply to virtually all social networking and basic business strategic planning. So think big!
Think both quality and quality for your content. It is up to you to set your own standards for what is being delivered.
Set goals for making and sustaining online relationships. Don’t hesitate to add friends, especially ones with similar interests. It’s like kindergarten on show and tell day all over again. Seriously, show and tell with others!
The better connected we are, the better.
Many different interfaces are available for us to use, we must strive to learn how they work in order to keep up with the ever expanding online community.
Content is the commodity. Rich and interesting content will draw readers in so that they explore your profile, add you as a friend, and continue to come back for more. Posts, blogs, and general commentary should have personality yet should sustain a clear purpose.
Don't ya love it when I get all "businessy"? Psh, like that was anything. You should see me when I'm wearing my power suit-high heel-red lipstick combo. In the words of Christian (ode to Project Runway) it's fierce. Simply, fierce. With that, if you are a rising-social-media-addict slash I-could-do-this-for-a-living-buff (such as myself) then get out there! The tools are available and ever accessible, you just have to learn how to use them :)